Definition:
“Project Qarbon” is a communication campaign that aims to educate people about the effects of climate change through carbon footprint produced by individuals; and eventually propel them to become environmentally conscious.
Campaign Strategy:
“Start Micro, Solve Macro”
Objective:
To foster and nurture the environmentally conscious mindset amongst potential targets, eventually leading to taking action in structuring a global awareness and participation to reduce the Carbon Emission at a macro level.
Target:
Queens’s visitors, JFK & LaGuardia airport passengers, international tourists, local Queens inhabitants and all neighborhoods in New York City.
