2 years working as a film director, I created over 30 TV commercials on-air in Asia. Not including more experimental videos.
Tough & Tumble
TV Commercial (2015)
Initially started everything about this project from scratch, I conducted the production team to deliver a new commercial for Tough & Tumble, Brooklyn-based Men's brand. Covered on all creative, producer and film director's responsibilities, we successfully manifest the video that reflects a hipster-manly image under Barber Moment Campaign. The story is about a guy who got pissed was well treated by barber-like styling. This moment usually happens every time when using Tough & Tumble.
Emonegy
TV Commercial (2010)
Co-directed with Siwakorn Charupongsa, the film director in Thailand, I spent 2 months developing the storyline and finalizing the anime characters. Emonegy is the new energy drink brand for teenager. The clients want to express their beverage benefit (that can boost up energy and emotion of drinker) in this TVC and effectively communicate to the target with own their languages. Therefore we came up with cartoon-like animation that amplify the strongful effect of this energy drink.
SSS.
TV Commercial (2012)
This is the unique campaign in Thailand that promoting people to do a meditation at temple on New Year eve. It's a Buddhist belief that your next year will going to be great, if you start with a good spiritual. The idea is to compare the common countdown activity where young teenagers usually go to clubs with a tranquil activity like mediation. Also this is the first film that I directed.
Vitamilk: Barley & Rice
TV Commercial (2011)
Another beverage product TV commercial that I co-directed, this project ultimately challenged me in term of combining both high level of shooting technique and CG post-production. My most challenging part is the moment that my cinematographer and I used Phantom, a High Speed camera, to capture the best footages out of barley, bean and soil milk mingling together in the air.
Krungsri Auto
TV Commercial (2012)
Thanachart Bank
TV Commercial (2012)
Bic
TV Commercial (2011)
In 2011 Bic, the French pen brand, want to create new TVC for launching in southeast asia market. The idea of commercial is "Think Big, Think Bic" - no matter how big things are, they all can be achieved when you start sketching by your pen. The story is pretty simply. We design the story that every time you draw something with bic ball point pen, the drawing will be flown out of paper into the air. The blue drawing graphic sketched by characters; designer-architect-a group of musicians; represents their personal imagination. As a commercial film director, I took responsibility for developing the storyline, directing actors/actresses and cooperating with CG house for the animation.
iPhone 5K
TV Commercial (2014)
• Development of new technology inevitably enforces mechanic gadgets consuming more energy. Yes, your phone is doing so.
• New technology should not aim to develop only cool contents, updated systems or smart utilities but also elongate your enjoyable moment with your phone through the everlasting phone battery power.
Godeng
TV Commercial (2011)
My first work as a director, Godeng TV commercial was produced in 2011. After received the brief from client, I restructured the storyline to create the new shooting board that tell the idea more prominent. Therefore the idea is to compare exaggeratedly the bouncing of Godeng meatball as crazy as something can hugely shake like Lowrider car. And finally it can dramatically beat that car. What a meatball!
Shabushi: Chef
TV Commercial (2011)
MitrPhol: Calorie
TV Commercial (2011)